No Ode to the Just Born candy company…

December 16, 2010

This news article caught my eye — well, because I live in South Dakota, and ripping on North Dakotans is our past time, and our right as their sister state.

HOWEVER, my humor evaporated like this company’s profits when I read the last line, the “punishment” for if they don’t meet sales quotas next year:

The company that makes Hot Tamales candy offered its sales team an all-expenses-paid trip to Hawaii if it met its annual goals, and a trip to the nation’s arctic tundra if it didn’t.

The Just Born team did not meet its target and, on Tuesday, about two dozen salespeople gathered inside the 19-story Radisson hotel — the tallest building in frozen Fargo.

Outside, the temperature was 7 degrees. The ground had 2 feet of snow.

Not exactly Hawaii: Honolulu was sunny, and a comfortable 82 degrees.

“Fargo is not what you would think is one of the greatest locales in the United States and technically we didn’t make our year,” said Dave Bayha, a Just Born manager. “It was somewhat of a punishment.”

Would Bayha rather be in Hawaii?

“Um, sure,” the Phoenix resident said, laughing again.

The team had a good year, increasing sales from the previous year by 2 percent, said Josh Halpern, the company’s director of U.S. sales. The goal was a 4 percent bump.

Making do: That earned them the trip to Fargo. Some had to go shopping for real winter clothes, such as furry bomber hats, long underwear and parkas.

They are trying to make the best of it, with a little humor.

They planned tours of two North Dakota wineries and a winter extravaganza with a sleigh ride, tobogganing and hot toddies around a fireplace inside a chalet.

On their first night in town, they went to the VFW in West Fargo for a spaghetti dinner. Five bucks a plate, all you can eat.

Afterward, they hauled an old-school popcorn machine into a conference room and watched a movie. “Fargo,” of course. Yah sure, you betcha.

“Watching Fargo in Fargo is just one of those random bucket list things you get to check off,” Halpern said. “It doesn’t resemble the community at all,” he said, laughing. “Maybe a few of the expressions.”

The 24 employees from Bethlehem, Pa.-based Just Born have been popular among the locals, too, handing out care packages with treats like Peeps, Mike and Ike, Peanut Chews and Teenie Beanie.

Next winter, if the group fails to reach its goal, they will get an all-expenses paid trip to Rapid City, S.D.

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EXCUSE ME? It’s a punishment to come to my home town? Oh please, please come here next year. I will pelt you with M&Ms, Reese’s Pieces, Sweet Tarts and any other candy BESIDES any type of candy you make. Hot Tamales suck, anyway. No wonder your profits are down.

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